Javelin Pen

Salute on Memorial Day

The Javelin Pen salutes all who have given their lives as a commitment to freedom!!

SALUTE!!!

Javelin Pen - 21 Colors

The newest color family to the Javalina Pen line is called -  SPLASH! 

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This NEW selection offers white barrels with orange, sky, green, pink and purple trim options.  Very fresh and exciting.  These new smooth writing, very human friendly writing instruments are the talk of the pen marketing world....and you can check them out here:
www.TheJavelinPen.com

One owner Javelin Pen!

The average pen has 7 different owners, but not the Javalina Pen, once a person experiences the smoooooooth writing talent it then is like the banking industry today......DO NOT LEND!! 

Consider banner advertising, but remember

For those considering the use of banners it is vitally important to remember that very, very, very few people click on them. The percentage of people that click on banners averages to be way less than 1%.

As a matter of fact, we are accustom to seeing banners in "certain" locations on every web site we visit and thus become actually prepared for a banner ad to be in a certain location and can actually avoid seeing it because we know where it'll be. Think about it. Do you click on banners? I know I very rarely do if ever. I may look or glance at them depending on the "loudness' of the banner, but usually I don't click I don't even notice.

When I use banners I determine that I am going to advertise on that site for a loooooooooong time and that I want to build peoples awareness of my product by repetition of exposure. Eventually becoming a product or service they have "seen" repeatedly over the past year or two.

Recently I had a friend ask me what I thought about having a banner on a site that had a bazillion visitors for a month. And the price was something like $300 if I remember correctly. I recommended he pass on the great deal because he would need to advertise that banner for at least one year to start to build any awareness and see any minimal effects. And obviously that would not have been cost effective at that point.

Listen, when advertising your small biz...........just consider techniques that work on you!
 
Think About It!
Scott
 

Personalized Christmas, Thanksgiving, and Calendar Cards:
http://www.holidaycardwebsite.com/getmorebiznow

The advertising pen people absolutely love!
http://www.TheJavelinPen.com

Custom Printed Blue Ink Pens:
http://www.CustomBlueInkPens.com

Quick tip before you advertise (in print media)

A quick tip before you advertise (in print)


Most people who start a new business and consider advertising take advice from sales people selling advertising space in printed publications such as magazines and newspapers.

The quick tip is this. Place your contact information at the bottom of your ad. Leave the top of the advertising space for offering benefits, announcing specials, price cutbacks, etc.

When your ad is viewed and read and the party is interested believe me they will be sure to find your contact information. Most advertising people sell advertising space by telling you, you can put your name in lights in the top of the ad.

The top of the ad is to get attention os the person flipping the pages of the magazine or newspaper who usually is not carefully reading each and every ad.


Much success,
Scott

Personalized Holiday Cards -
http://www.holidaycardwebsite.com/getmorebiznow 
Javelin Pen -
http://www.TheJavelinPen.com

Deboxing the Ad

With so many becoming Internet aware and savvy these days it also menas they are becoming savvy at depicting the ads online, because almost all ads are depicted by a box or a boarder.

I noticed this because I subscribe to way too many e-newsletters and for some strange reason not long ago noticed I read an entire newsletter and didn’t read or even acknowledge a single ad. Why is that I thought?

Well, here’s my take. We’re programmed to know where the ad might and should be and in addition, and more importantly we know when we see a box in the middle of the text we are reading that there is an ad upcoming. Very few if any put additional text in a box as the reading progression is taking place.

Think about it. Don’t you know how to “skip by the ads”? Sure you do. The weird, almost eerie thing is, you can skip an ad and not even know you did it, when in fact you did it in purpose.

So, if you create and send e-newsletters, keep in mind that we all know how to overlook the ads because of the outlined box that contains it. If you want to increase the number of people who read your ad, remove the box around the ad.

Think About It!
Scott

www.TheJavelinPen.com - Smoothest writing, best marketing pen known to man!
http://www.holidaycardwebsite.com/getmorebiznow Christmas, Thanksgiving &Calendar Cards

Best debate on branding

Recently I replied to a post an individual made on a forum discussion board.  What entailed were a number of some of the best replies on creating a "catchy" brand name and using keyowrds for your brand that I have ever read, let alone be a part of.

You might obtain some valuable marketing insights on the topic of branding by reading.

Click here to read:
http://www.smallbusinessbrief.com/forum/showthread.php?t=13380


Think about it!
Scott

http://www.TheJavelinPen.com
http://www.holidaycardwebsite.com/getmorebiznow
http://www.marketingyourebook.com



Before You Advertise......

Is there anything else more invigorating and revitalizing than starting a new business or venture? I think not. Over the past 20 years I’ve had the pleasure of starting a few.

Like me, you’ll find—or maybe have found—that with all that excitement comes energy and the desire to market, promote and advertise your new item. I’ve noticed something just recently in talking with a few people and seeing some posts on different marketing forums. What I’ve noticed is that somehow the ugly forms of advertising we dislike and almost hate are now acceptable forms for marketing when we start our businesses. What am I saying?

Think about this and see whether or not you agree. Cold calling and cold callers in general are not appreciated by most Americans in any way, shape or form. Keep that in mind when you decide to start prospecting for new business. Just because you’re now doing your own thing doesn’t mean people are receptive and willing to talk to cold callers. They never were and they still aren’t.

Banner ads on web sites have a very small click-through ratio. Let me ask you, when you visit a site do you find yourself frequently clicking on the banners? Most Internet users don’t. In fact, click-through rates average 1 to 2 %. So if a web site owner tells you he/she has 350,000 visitors per month, before you get all excited and buy a banner ad on the site for even one month, keep this in mind: People don’t click on banners. Do you? Think about it, not from a business owner’s point of view, but from the point of view of a potential customer. Did you click on banners before you started your business? More than likely – not.

Banners are really there to help you with exposure over a long period of time, not to gain lots of business in the short term.

So, just because you’ve started a new business and see an unbelievable deal for 40 bazillion impressions on this web site for a fairly reasonable amount of money ….keep this in mind before you purchase: You didn’t click on banners before you started your business. What makes you think now that you have your business people are going to click on your banner?

What I’m saying here is this. Just because you have a business and want to advertise it doesn’t necessarily mean people are going to change overnight and become open to your advertising. It’s nothing against you; it’s just the way we humans are.

So before you rush off and begin your marketing campaign, keep this one rule in mind: People are people and they aren’t likely to change their habits.

You can reach them, just use some common sense and use advertising avenues that might work on you. Think from your potential customer’s point of view.

It’s great to be excited about blasting a new business into the stratosphere with the hopes of financial success pouring over you in a short period of time, but just remember to sit back and think how YOU WOULD REACT to the ad you are about to implement.

Think about it......
Scott  

http://www.TheJavelinPen.com        http://www.CustomBlueInkPens.com
http://www.holidaycardwebsite.com/getmorebiznow

 

The Whole USP Thing

The point of this blog is to get people to THINK ABOUT their marketing.

Yes, I've read the books that you absolutley must have a USP (Unique Selling Proposition)  or a Sentence or whatever it has been called, or will be called in the future.

Let's step back for a minute and think which USP or Sentence has affected us the most.  Unforutnately I can't think of one.

I can't think of my dentist's USP
I can't think of my plumber's USP
I can't think of my chirporactor's USP
And of the almost 200 clients I have I can't think of any of their USP's
Heck I can't even think of my own USP or Sentence.

For some reason, I don't think this USP thing is as significant as the big dawgs suggest in their books and tapes that it should be.

I mean, what is Zig's USP?  He doesn't have one.

His brand is ZIG.  There's no confusion as to who I'm referring to. ZIG is ZIG is ZIG.  No USP though.

Think about it.

Scott

http://www.TheJavelinPen.com

http://www.holidaycardwebsite.com/getmorebiznow - Christmas & Thanksgiving Cards.


 

Javelin Pen BUZZ

It appears as though the business world is catching on to the marketing power of The Javelin Pen. 

Every day people call me and tell me they were searching online for javelin pens because they just received some from another business, or at a trade show they recently attended, and now to want order some for their marketing efforts.

I've been selling cusom printed promotional items for almost 10 years and nothing that I have seen has ever created this much excitement as the javelin pen has.  It's exciting, very powerful for your marketing and very, very cost effective (not supposed to say cheap ).

Check out http://www.TheJavelinPen.com and see the 12 way cool color options avialable. 

I will give you a tip.  The pink Javelin Pen is hotter than all of the other colors because pink is in fashion right now and almost everyone has to have something pink.

Use the javelin pen to promote your business and make an immediate impact in your marketing efforts and create a BUZZ about your brand.

Write On!
Scott
http://www.TheJavelinPen.com

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Recent Entries

  1. Salute on Memorial Day
    Friday, May 28, 2010
  2. Javelin Pen - 21 Colors
    Wednesday, May 26, 2010
  3. One owner Javelin Pen!
    Monday, May 24, 2010
  4. Consider banner advertising, but remember
    Wednesday, September 12, 2007
  5. Quick tip before you advertise (in print media)
    Tuesday, September 11, 2007
  6. Deboxing the Ad
    Tuesday, August 28, 2007
  7. Best debate on branding
    Friday, August 17, 2007
  8. Before You Advertise......
    Thursday, July 05, 2007
  9. The Whole USP Thing
    Friday, March 16, 2007
  10. Javelin Pen BUZZ
    Tuesday, March 06, 2007

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