For the longest time I was known as the only guy in the custom imprinted promotional products world who couldn’t sell custom imprinted calendars. Sit tight. I know what you’re thinking – another calendar sales pitch. Not really, but you gotta at least think about this the next time you ponder doing some marketing, especially if you are contemplating using calendars.

I remember meeting with one of my clients at her office a while back and she was informing me that every year a particular business sent her a desk calendar. What amazed me wasn’t the fact that this business sent her a calendar every year – that’s nothing new, but the prime location she allowed it to have made an impression with me.

She put that custom imprinted calendar in the EXACT same place on her desk (upper left corner) every single year. Every single year when the new desk calendar would arrive in the mail she would remove it from the envelope and replace the now almost expired calendar. If I remember correctly I think she had been receiving these calendars for 8 or 9 years, and that was a few years ago to boot.

Think about it. That business owned 25 square inches on her desk – FREE. Well, he did have to pay for the cost of custom imprinted calendars and shipping, but he had prime real estate on her desk where his business name and contact information could be seen and accessed easily. But the space on her desk BELONGED TO HIM and no one else – FREE.

Ever since I heard and witnessed that story I’ve been using custom imprinted calendars to promote my products and services.  www.kbbestbuys.com/detail.php?ID=B955

Think about it. If you can get the same 25 inches on someone else’s desk – it’ll be yours for a very, very long time!

Scott Rauber, Promotional Products Counselor

bizpromo@juno.com

www.TheJavelinPen.com

How To Find Prospects ebook – www.GetMoreBizNow.com