I’m guilty of it as well as most other’s are.  What’s that I’m sometimes guilty of in my marketing?  Not considering offline-marketing techniques, primarily custom imprinted promotional items that people use every day.  Day in and day out.

When you have an online business it’s very simple to focus all of your energies on Internet marketing techniques to attract more visitors in hopes of making more sales.  And, you should consider every Internet marketing angle possible.

But, don’t do what I’ve been sometimes guilty of not doing in promoting my online business – forget about using offline techniques to reach out to those who don’t know frequent the world wide web more than while they’re at work.

You see, using custom imprinted promotional items to market and promote your online business may be one of the wisest things you’ve ever done.  While others are beating their heads against the computer screen trying to get a grip on the newest SEO techniques you can firmly have your domain name planted in someone’s hand via a custom imprinted pen.

I mention a pen because everybody and their brother uses one in some aspect at work, however not everyone drinks coffee (referring to a custom imprinted coffee mug).   The bottom line is this.  Put your website at their fingertips and it’ll possibly stay their until the ink runs out of the pen. 

It’s also marketing that’s not obnoxious and blatant.  Because custom imprinted promotional items are actually useful, most people don’t consider it to be advertising and aren’t as turned off by it as they may be banner ads or pop-ups which are used on the Internet.

Do yourself a favor and don’t forget to use promotional items in the offline world to promote everything in your online world, because the majority of online businesses don’t utilize this technique and it may just give you the increase in traffic and sales you’ve been trying to squeeze from any technique possible!!

Think about it.....…all of your online business comes from people who are offline ordering

Scott Rauber
www.TheJavelinPen.com
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