The Whole USP Thing
This entry was posted on 3/16/2007 8:43 PM and is filed under uncategorized.
The point of this blog is to get people to THINK ABOUT their marketing.
Yes, I've read the books that you absolutley must have a USP (Unique Selling Proposition) or a Sentence or whatever it has been called, or will be called in the future.
Let's step back for a minute and think which USP or Sentence has affected us the most. Unforutnately I can't think of one.
I can't think of my dentist's USP
I can't think of my plumber's USP
I can't think of my chirporactor's USP
And of the almost 200 clients I have I can't think of any of their USP's
Heck I can't even think of my own USP or Sentence.
For some reason, I don't think this USP thing is as significant as the big dawgs suggest in their books and tapes that it should be.
I mean, what is Zig's USP? He doesn't have one.
His brand is ZIG. There's no confusion as to who I'm referring to. ZIG is ZIG is ZIG. No USP though.
Think about it.
Scott
http://www.TheJavelinPen.com
http://www.holidaycardwebsite.com/getmorebiznow - Christmas & Thanksgiving Cards.
