With so many becoming Internet aware and savvy these days it also menas they are becoming savvy at depicting the ads online, because almost all ads are depicted by a box or a boarder.

I noticed this because I subscribe to way too many e-newsletters and for some strange reason not long ago noticed I read an entire newsletter and didn’t read or even acknowledge a single ad. Why is that I thought?

Well, here’s my take. We’re programmed to know where the ad might and should be and in addition, and more importantly we know when we see a box in the middle of the text we are reading that there is an ad upcoming. Very few if any put additional text in a box as the reading progression is taking place.

Think about it. Don’t you know how to “skip by the ads”? Sure you do. The weird, almost eerie thing is, you can skip an ad and not even know you did it, when in fact you did it in purpose.

So, if you create and send e-newsletters, keep in mind that we all know how to overlook the ads because of the outlined box that contains it. If you want to increase the number of people who read your ad, remove the box around the ad.

Think About It!
Scott

www.TheJavelinPen.com - Smoothest writing, best marketing pen known to man!
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