A quick tip before you advertise (in print)


Most people who start a new business and consider advertising take advice from sales people selling advertising space in printed publications such as magazines and newspapers.

The quick tip is this. Place your contact information at the bottom of your ad. Leave the top of the advertising space for offering benefits, announcing specials, price cutbacks, etc.

When your ad is viewed and read and the party is interested believe me they will be sure to find your contact information. Most advertising people sell advertising space by telling you, you can put your name in lights in the top of the ad.

The top of the ad is to get attention os the person flipping the pages of the magazine or newspaper who usually is not carefully reading each and every ad.

Much success,
Scott

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